sales console dashboard
sales console dashboard
sales console dashboard

Salesforce Sales Console for Professional Services

Salesforce Sales Console for Professional Services

Salesforce Sales Console for Professional Services

Redesign the sales console to drive individual performance, reduce reporting overhead, and enable account personalization at scale.

Redesign the sales console to drive individual performance, reduce reporting overhead, and enable account personalization at scale.

Redesign the sales console to drive individual performance, reduce reporting overhead, and enable account personalization at scale.

Duration
Duration

9 months

9 months

User Base
User Base

330,000 users

330,000 users

KPI
KPI

25% increase in user adoption

25% increase in user adoption

Salesforce Design

Figma

Miro

sales console dashboard
sales console dashboard
sales console dashboard

Sales Console Experience Redesign

  • Enterprise professional services firm

  • 330,000 Global Salesforce Users

  • Multiple Salesforce orgs with highly customized environments

  • Lots of “walled garden” data

  • Custom security predicates

  • 500+ Custom Components

UX Impact and Business Metrics

25%

13%

15%

20

Increased global user adoption

Reduction in support ticket volume

Reduction in manual reporting processes

Redundant CRMA reports eliminated

Approach

  • During the course of the project multiple discovery sessions were conducted and took the form of design thinking workshops, readouts, and design feedback sessions.

  • Data accessibility was a problem and therefore some of our understanding of their environment was constrained.

  • Multiple iterations over the course of several weeks were common as a workaround.

Accessibility Assessment

During the design of the new Sales Console experience, we were continually assessing whether the designs were accessible to users with different abilities and that they adhered to ADA and WCAG guidelines. We found that the OOTB components and the custom components all passed color contrast guidelines.

Available

Let's work together

Join our subscription service and get build your big idea.

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Available

Let's work together

Join our subscription service and get build your big idea.

Start today, scale tomorrow!

Available

Let's work together

Join our subscription service and get build your big idea.

Start today, scale tomorrow!