Campaign Design & Execution in 3 Weeks

The client needed to modernize their email and landing page campaigns but faced internal blockers:

• Bureaucratic bottlenecks and cross-team politics

• Poor access to customer data, limiting segmentation

• Slow delivery timelines for campaign rollout

Using Salesforce Marketing Cloud, I led a rapid design sprint to concept, prototype, and launch a high-performing campaign—all within 3 weeks.

Campaign Components

• 6 landing pages (mobile + desktop responsive)

• 3 dynamic emails personalized using survey responses

• Work with SF architect to build journey using Salesforce Journey Builder

• Conditional routing to different user experiences (Small Business vs Mid-Market)

The campaign incentivized users with $500 in free shipping to complete a short survey, enabling the client to collect segmentation data for future targeting.

Framework Development

Beyond the initial campaign, I built a reusable marketing framework with strategic levers such as:

• Segments

• Content types

• Subject matter

• Tools & services

• Target metrics

• Channels

This system gave the team a repeatable way to scale future campaigns.

Impact

“Incredible. We’ve never been able to move this fast. I am kind of blown away.”

— Client Marketing Director