Designing a Data Shopping Experience for Case Teams
The client needed a way to monetize proprietary and external data sets—but the existing internal platform lacked clarity, usability, and a scalable pricing model.
I was brought in mid-project with limited information and no access to back-end systems. In just 2 weeks, I conceived, prototyped, and pitched a future-state vision that secured product, partner, and leadership buy-in.
Challenges
No ability to “try before buying” data assets
Unclear metadata around data usefulness and ROI
High operational cost to grant or gate access
Pricing models were rigid or missing
Approach
I proposed a shopping-like experience—inspired by consumer e-commerce flows—to make data discovery and purchase as intuitive as buying software online.
Introduced a 14-day free trial period for internal case teams
Designed flows for different user contexts (New Users, Active Users, Trial Users)
Prototyped the full journey in Figma for validation and stakeholder alignment
Key Features
Search and filter functionality across data asset categories
Trial access with usage monitoring and automated purchase prompts
Visual affordances for data recency, reliability, and licensing terms
Contextual user flows for proposal writing, case trials, and asset comparison
Impact
“I loved the way he worked on this with very little information to go on. We are going to have an outstanding V2.”
— Product Manager